Vision and Values

Thinking positive is good, being positive is better.


Our Vision

To be regarded as the UK’s most trusted and respected provider of housing and care.


Our Mission

Through long term, sustainable partnerships we will deliver high quality, value-for-money services to meet our customers’ needs. We will achieve this through a culture which values people, promotes innovation and encourages continuous improvement, growing a successful, profitable business which is highly valued by our customers, employees and shareholders.


Our Values

  • We value our customers and communities, putting their needs at the heart of everything we do.

  • We value teamwork, supporting each other, sharing ideas and never excluding others.

  • We value personal responsibility, setting consistently high standards for our work and holding ourselves accountable for achieving them.

  •  We value innovation, being inventive in our approach, and empowering people to take reasonable action without fear of recrimination.