An ambitious £100m plan to transform Manchester's Brunswick community has been officially launched to residents and community leaders.S4B, a new consortium that was created specifically to drive the development, had its official launch event last week (January 8, 2014) for residents to learn all about how the area will be improved.The event - which took place at Brunswick Church - was a celebration to mark the official launch of the new S4B regeneration project to householders and councillors.Cllr Mavis Smitheman of Ardwick Ward, who attended the launch event, said: "After a lot of hard work and long wait to finally have the builders on site is a big moment and one that residents have been hoping for for a long time."It means we can now look forward with a lot of excitement about what this investment will deliver for the area and for local people in terms of making it a great place to live."Residents were able to look at masterplans for the area's transformation, as well as meet representatives from the S4B consortium to ask them about the ambitious scheme.Daniel Baker, S4B Contract Manager, said: "We are thrilled with how many people attended the S4B launch event - over 300 residents came to see how the works programme will benefit them."It was a great opportunity for local residents to meet S4B staff and to find out about the new services and opportunities in the area."We are here to help and in order to provide the very best support, we want local residents to get involved and help us to influence the future of Brunswick."The £100m regeneration project - which started this week - includes plans to build more than 500 new family homes, 200 council homes and more than 300 homes for sale.The community will also welcome a new retail area with local shops and amenities, along with a new neighbourhood office and 60-bed sheltered accommodation and day-care centre.S4B is made up of four specialist organisations - contract manager Equitix, social housing provider Contour Homes, maintenance company Mears and construction firm Galliford Try - who will input their expertise in different areas of the project.