Mears Group is proud to have 331 Dementia Friends, including 100 senior managers and two Dementia Friends Champions, as part of Alzheimer’s Society’s initiative to create a better understanding of dementia, supporting the people living with the condition and creating dementia-friendly communities.Our Champions ran Information Sessions for our Dementia Friends to give them a better understanding of what it is like to live with dementia, and encourage them to turn that understanding into action. The Dementia Friends initiative aims to create dementia-friendly communities – places that are more understanding and welcoming of people living with dementia. Latest research by Alzheimer’s Research UK shows that 1 in 3 people born this year are likely to develop the condition.Denise Cassidy, Mears CareDeputy Manager in Tannochside near Glasgow, is one of our Dementia Friends: “Having worked in the care sector for many years, and with people living with dementia, I found the session to be very informative and useful. It has helped me to appreciate further the challenges involved both for people with dementia and for their carers.”Jeremy Hughes, Chief Executive of the Alzheimer’s Society, said: “It's encouraging to see what a difference can be made when people become Dementia Friends. Up and down the country, people are no longer being shunned and excluded in their communities. The response from society so far has been impressive, but we must not lose momentum as dementia continues to be the biggest health challenge of our time. 1.3 million Dementia Friends is a huge step in the right direction, but let’s not forget that this is only 2 per cent of our population. We urge people to become a Dementia Friend today, talk to others about dementia and encourage them to join the movement.”Today (21 September) is World Alzheimer’s Day and the Alzheimer’s Society is urging more people to become a Dementia Friend.To find out more or sign up, go to: www.dementiafriends.org.uk.